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BEYOND PR: A PROFESSIONAL PERSPECTIVE.
Connecting Digitally with Your Consumer
Elizabeth Pickens, Account Assistant
With a total of 2.8 billion global social media users in today’s world, according to We Are Social, and an escalating number of 1 million users added daily, it’s easier than ever to connect with your audience. The modern digital age has birthed an overwhelming amount of social media platforms to deliver your message, making these platforms an essential component of any business or organization. Though this may seem like a huge benefit, having access to a variety of platforms can also make social media marketing a challenge to connect with your audience in a personalized manner.