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"Branding strikes at the core of any entity."
THERE IS MORE TO A BRAND THAN A LOGO.
The process of branding strikes at the core of any business or organization. The brand isn't just a logo, rather it reflects the mission of the entity. Understanding the importance of a strong brand identity, brand mission and ultimately a visual representation of the brand in the form of a logo encompasses the entire process. The next time you pass a billboard or look at a website, think about that logo as a shield symbolizing all that the founders and employees believe.