PUBLIC + GOVERNMENT RELATIONS.

Paramount to the success of public and government relations is credibility. That credibility can be created by a third-party, the generation of brand awareness, driving a discussion or influencing the end message. Although advertising captures the audience's attention, public relations assures a consumer they have made the right choice.

Page one stories can not be purchased, nor can the value of someone else touting your product or service. Only a strong public relations strategy can give your company that important edge.