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ABOUT THE AUTHOR
Account Executive Casey Maxwell grew up in Edmond, Oklahoma. After receiving a Bachelor of Science degree in marketing from Oklahoma State University, she returned to Oklahoma City to pursue a career.
Learn more about Casey Maxwell+
Learn more about Casey Maxwell+
THE POWER OF WORD OF MOUTH MARKETING
When a brand or company tells you they’re the best, do you believe them? How about when your best friend tells you a specific brand is the best? You’re going to believe your best friend’s recommendation, right?
Word of Mouth Marketing is something that every company and brand should think about because consumers believe more of what their friends and followers have to say than what the company itself might have to say.
According to Social Toaster, 92 percent of individuals trust word-of-mouth recommendations, and 76 percent of individuals surveyed say that they’re more likely to trust content shared by ‘normal’ people than content shared by brands.
When we look for a specific product or service, we often go to those we trust for advice, friends or social media followers. With Facebook and Instagram’s new features for recommendations and questions, you can easily hop on your profile to ask, “Where’s the best place to get this?” or “What kind of that should I get?” People are quick to respond with their personal stories and experiences with certain companies and brands, so you want to make sure you are one of their recommendations.
One way to do this is to create share-worthy content. Inviting followers to share your posts, pictures and videos is a great way to gain exposure from all their friends and followers.
Giving consumers a unique and memorable experience is another way to ensure they share your content. By giving customers a positive experience, they will be more likely to share it with their friends. However, you must remember as people often share their positive experiences on and offline, they are more likely to share the negative ones as well, so make sure your service meets and exceeds their expectations.
Word of Mouth Marketing presents two important products, trust and loyalty. By creating trust with consumers and followers, you create brand ambassadors for your business. Someone who shares their experience on or offline becomes a brand ambassador for your business. Consumers who hear about your brand through a friend or follower are more likely to stay loyal than those who learn about your brand in another way.
Word of Mouth Marketing on and offline is a priority element to always keep in mind when you are creating a brand’s communications strategy and messaging.
Word of Mouth Marketing is something that every company and brand should think about because consumers believe more of what their friends and followers have to say than what the company itself might have to say.
According to Social Toaster, 92 percent of individuals trust word-of-mouth recommendations, and 76 percent of individuals surveyed say that they’re more likely to trust content shared by ‘normal’ people than content shared by brands.
When we look for a specific product or service, we often go to those we trust for advice, friends or social media followers. With Facebook and Instagram’s new features for recommendations and questions, you can easily hop on your profile to ask, “Where’s the best place to get this?” or “What kind of that should I get?” People are quick to respond with their personal stories and experiences with certain companies and brands, so you want to make sure you are one of their recommendations.
One way to do this is to create share-worthy content. Inviting followers to share your posts, pictures and videos is a great way to gain exposure from all their friends and followers.
Giving consumers a unique and memorable experience is another way to ensure they share your content. By giving customers a positive experience, they will be more likely to share it with their friends. However, you must remember as people often share their positive experiences on and offline, they are more likely to share the negative ones as well, so make sure your service meets and exceeds their expectations.
Word of Mouth Marketing presents two important products, trust and loyalty. By creating trust with consumers and followers, you create brand ambassadors for your business. Someone who shares their experience on or offline becomes a brand ambassador for your business. Consumers who hear about your brand through a friend or follower are more likely to stay loyal than those who learn about your brand in another way.
Word of Mouth Marketing on and offline is a priority element to always keep in mind when you are creating a brand’s communications strategy and messaging.