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How to Approach the Holiday Season as a Business
The holiday season is around the corner and we know you are excited for everything that comes with it. While sharing holiday cheer is something fun to do on your personal profiles, you must be careful when expressing your brand’s viewpoint.
While the decision is ultimately up to each company to decide, sometimes it’s best to keep your brand’s thoughts on the subject neutral and simple. Something as simple as, “happy holidays,” will get your point across and you will avoid the sticky situation of upsetting your audience.
Here are a few ways you can utilize the holiday season as a brand:
Use the holidays as a time to thank your customers, clients and community for their support. This will help your company be more personable and a simple “thank you” can go a long way!
By giving back as a company, you not only boost your corporate social responsibility, but it can even make your employees happier. According to A True Impact, “Job satisfaction skyrockets by 47% for employees who take part in volunteer programs.” The holiday season is the perfect time to give back to the community.
Say season’s greetings with an e-newsletter or Christmas card. By saying hello with a personalized greeting, your customers or clients will feel special during this time of year.
Just remember, the holiday season is not a time to be pushy about promoting your products or services, but a time to enjoy, thank, give and greet!