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ABOUT THE AUTHOR
Account Executive Madison Stout grew up in small town Paris, Texas. She received a Bachelor of Science degree in strategic communications from Oklahoma State University. Learn more about Madison Stout+
K.B.S.S. (Keep Branding Simple, Silly)
Multiple color schemes. Fonts for every occasion. Back drops in color and black and white. Changing logos. Long taglines. It may look and sound fancy, but too much intricacy in your brand could actually do more harm to your business than good.
According to the Siegel+Gale Global Brand Simplicity Index, simplicity strengthens a brand in several measurable ways:
A few major examples of simple brands include Apple, Target, Google and Coke-a-Cola. I’m sure you pictured each brand as you read them; each of them is easily identifiable. At least one thing each of these has in common with the others is the simplicity of the branding.
Branding should be clear and concise and send a strong message of the services or products provided. It should also be memorable. Consumers should remember your company by the brand. We remember Apple by the actual apple logomark, Target by the red bullseye logo, Google by the simple words with primary colors and Coke by the bright red can and unique font.
Now that you know how to keep branding simple, here are some tips on how:
1. Be intentional.
It is important to do your research. Understand what you want your brand to communicate to the public. Know what each color communicates, what shapes are more appealing and focus on how to make your branding as timeless as possible. Be intentional when making decisions on fonts, wording, tone of voice and even the colors used. For example, Apple generally uses the color white in their branding. White typically communicates clean, fresh and new.
2. Be direct.
This might sound like an obvious one, but directly communicate to your audience what you are providing. It will be more impactful and impressionable to be clear and direct with your branding. If you are providing a service, make that service clear. If you provide products, what kind do you provide? Can your audience clearly understand it without having to take time to guess?
3. Stay consistent.
If your logo changes constantly, how will people remember it? If you don’t establish and maintain a voice on your social media channels, how will people relate on a personal level with your brand? Staying consistent provides opportunities for your brand to be remembered, relatable and relevant.
While this is not an extensive list, it is a place to start. Branding is what pulls the gap of companies and consumers. Branding answers the question of what you are and who you are. It will set your company apart from the rest when you are clear and strategic with your branding. Keep it simple.
Need more help with keeping your branding simple and on track? Contact us today and we can assist with any of your branding needs!
According to the Siegel+Gale Global Brand Simplicity Index, simplicity strengthens a brand in several measurable ways:
- 63% of consumers are willing to pay more for a simpler experience.
- 69% are more likely to refer a brand that provides a simpler experience.
- The top 10 brands of the Index have beaten the average global stock index by 214% between 2009 to 2014.
A few major examples of simple brands include Apple, Target, Google and Coke-a-Cola. I’m sure you pictured each brand as you read them; each of them is easily identifiable. At least one thing each of these has in common with the others is the simplicity of the branding.
Branding should be clear and concise and send a strong message of the services or products provided. It should also be memorable. Consumers should remember your company by the brand. We remember Apple by the actual apple logomark, Target by the red bullseye logo, Google by the simple words with primary colors and Coke by the bright red can and unique font.
Now that you know how to keep branding simple, here are some tips on how:
1. Be intentional.
It is important to do your research. Understand what you want your brand to communicate to the public. Know what each color communicates, what shapes are more appealing and focus on how to make your branding as timeless as possible. Be intentional when making decisions on fonts, wording, tone of voice and even the colors used. For example, Apple generally uses the color white in their branding. White typically communicates clean, fresh and new.
2. Be direct.
This might sound like an obvious one, but directly communicate to your audience what you are providing. It will be more impactful and impressionable to be clear and direct with your branding. If you are providing a service, make that service clear. If you provide products, what kind do you provide? Can your audience clearly understand it without having to take time to guess?
3. Stay consistent.
If your logo changes constantly, how will people remember it? If you don’t establish and maintain a voice on your social media channels, how will people relate on a personal level with your brand? Staying consistent provides opportunities for your brand to be remembered, relatable and relevant.
While this is not an extensive list, it is a place to start. Branding is what pulls the gap of companies and consumers. Branding answers the question of what you are and who you are. It will set your company apart from the rest when you are clear and strategic with your branding. Keep it simple.
Need more help with keeping your branding simple and on track? Contact us today and we can assist with any of your branding needs!