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HAVE YOU MOBLIFIED?
Moblification may be the hottest trend in marketing for 2018. For years marketing professionals have been touting the coming days when businesses needed to have “mobile-friendly” websites, apps and digital ads to address the paradigm shift from those who sit at a desktop to ever-mobile consumers, watching their phones or tablets making choices one simple click at a time.
Next time you’re standing in line at the mall, grocery store, movies, restaurant– basically anywhere, just look around you. Watch what people are doing. They have their face buried in their mobile device. That’s where your next customer is, not listening to the radio, reading the newspaper or sticking flyers on the refrigerator with magnets– they are searching for everything on their mobile devices.
How do you reach them? Implement a mobile strategy to engage with your prospects and customers. This means not only creating a mobile website but, depending on your business, perhaps the ability to send text messages to your customers. For example, the restaurant industry can get away with sending texts once a week with specials, whereas a doctor’s office would be hard-pressed to send something so regularly.
Once you have discovered the importance of becoming a mobile marketing machine, you will never look at your phone the same way again.