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New Year, New Outlook for Your Brand
The new year is almost here and 2020 is predicted to be big with a new decade beginning and the continuing advancement in technology and its effect on marketing trends. Read some of the top predicted marketing trends for 2020:
1.Voice and Visual Search
In a world of Alexas and smart home voice-control devices, is your brand listening? Voice and visual searching are said to be a top contender in marketing trends for the upcoming year. If your brand is not equipped for voice search, you may be missing out on potential customers. One tip to hit this trend is to work on making your content more conversational. Visual search has also grown with the number of users who shop on mobile devices including Instagram’s visual shopping feature launched last year. Some things included in visual search capabilities include menus, products and even photos of buildings.
2. Influencer Marketing
Influencer marketing has taken off and it is expected to be even bigger and provide a larger impact in 2020. It’s even said marketers will shift close to 10% of their budget to influencer marketing in the next year. Social media influencers provide a sense of trust and loyalty to specific brands, giving consumers a sense of security when making purchasing decisions. Consider using local influencers for your brand!
It’s time to get personal! Consumers enjoy feeling connected with brands, especially if they plan on pursuing a specific product or service. Sending personalized e-newsletters, writing tailored content for different groups and treating your audience like individuals instead of one large group will set you apart in 2020. Take a look at your customers’ habits and what content they interact with most and capitalize on it.
4. Enhanced Customer Service
Chat bots are continuing to become more popular and more individualized, both on websites and social media profiles. Less and less people are picking up the phone or willing to wait for answers, heading straight to an online presence instead. Those who utilize chat bots correctly can give audiences a quick, top-notch customer service experience in addition to direct messaging functions.
Start the year off with a fresh perspective and keep these upcoming trends in mind when creating your 2020 marketing plan! Need help getting started? Contact us and let’s talk!