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Pitching the Perfect Story
Media relations and relationship building can be difficult to navigate, as well as a time consuming strategy to execute. Do you ever feel like there are unwritten rules on how to get your story picked up with various media outlets? You are not alone. Here are some things to remember when pitching your next story:
Start with an attention-grabbing lead
Most journalists give your pitch only 5 seconds to decide whether it goes to their inbox trash or to their producer or editor. It’s best to put the most important information at the beginning, with the point of the story or announcement. By giving them the crucial information for your story first, they will know if it’s a piece they would like to pursue. Think of it as a short summary with the most important details.
Keep it short and simple
Most journalists, reporters, influencers and other media outlets again do not give you much time to state your case. After the first few sentences, they have most likely already made up their mind about running your story. If your press release is a long, drawn out novel, they might take one look at it and not even read the most important parts. Journalists will also take your information and put it in their own words, which is another reason to give them straight facts and not fluff.
Add a quote
Including a quote with your press release adds a layer of credibility to your story as well as another perspective. Use quotes from important leaders or someone who has a big impact in your story.
Building a relationship can start with something as simple as giving positive feedback on an old story or simply reaching out to say, “hello,” and introducing yourself. If you are sending a pitch or a press release to someone who is familiar with you, they will most likely take more time to consider it versus throwing it in their big stack of pitches.
Provide key assets
Something else to think about is preparing assets for your story. When you send a pitch, you want to have all your images and videos, fact sheets, interview opportunities and more ready to go. This way, you are prepared when your media contact is ready to pursue your story.
We know media relations can be tough without the right amount of practice and time consuming, so if your company needs assistance with media relations in 2020, contact us today!