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Instagram: Quality Intentions, Blurry Results
With 25,000 users signing up for Instagram within the first 24 hours and totaling 100,000 users after six days, you could have guessed the app was going to be big. While most accounts may lack Cristiano Ronaldo’s 171 million followers, we are seeing Instagram users step up their game and image size.
As Instagram grew to become the sixth largest social platform with more than 1 billion users, cameras quickly rose to the occasion. The majority of users hold smart phones with cameras capturing up to 12 megapixels at the tip of their fingers. To take it to the next level, many users are now transferring their best photos, likely shot on standard digital cameras like DSLRS, mirrorless, etc., from computers to phones to post on Instagram. Unfortunately, something is usually forgotten, size.
Luckily, the square-platform app has given users more flexibility over the years instead of its original square-only format that required help from many independent apps to make your pictures or collages fit. We don’t miss those days! We can now post square, landscape or portrait photos. While this allows users more free range, there are still restrictions on the aspect and ratio of the photo, which could lead to cropping and causing your post to change.
To avoid the dreaded size compression inside Instagram’s app, refer to the guidelines below.
1. Square Photos: 1080×1080 pixels, a 1:1 ratio when cropping at 72 pixels per inch (ppi).
2. Landscape Photos (horizontal): 1920×1080, a 16:9 ratio when cropping at 72 ppi.
3. Portrait Photos (Vertical): 1080×1350, a 4:5 ratio when cropping at 72 ppi.
4. Cropping: If you are using a standard digital camera as mentioned above, keep in mind it usually shoots in a 4:3 aspect ratio, which means you will have to crop your photo for Instagram. We suggest shooting extra space in your shot if it is specifically for Instagram use.
5. Profile View: Although you can upload landscape and portrait photos, Instagram still holds true to the square format from a profile grid view. This could affect the alignment of your photos if they corresponded or alter your profile’s appearance differently from what you intended with your posts.
With about 8 million business profiles on the platform also improving their posts and profile appearance, it can be crucial to your brand’s success and authenticity to have high-quality results. If you’re interested in social media management, reach out to our team today.