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Five Ways to Spring-Clean Your Business
Spring is near…no wait, it’s here! Already? Once again, a new quarter begins while many businesses are still catching up from the last. Even though your projects and deadlines are likely priority, your business should consider adding spring cleaning to the to-do list.
Now, for the hardest part. Where do you start? Below are five reasons and methods to help you spring-clean your business.
1. First impressions matter.
Most importantly, keep your website, collateral and all business materials consistent. Most people’s first move when receiving a business card is looking up the website. Nothing says “we are lazy” like an outdated website or obvious change in branding between your business materials and online presence.
Go through your desk drawers, file cabinets and digital files to clean out old collateral or anything that would inhibit your brand’s newest developments. If you’re worried you will need it for reference, mark it as unusable just in case another co-worker stumbles upon it and decides to give it purpose.
2. Out with the old content, in with the new.
Is your “Latest News” more than a year old? Is your website’s copyright date in the footer from three years ago? Has the February newsletter overstayed its welcome? If so, it may be time to comb through your business’ content and prepare for a trim.
Revisit your social media bios, Facebook photo albums or even your boiler plate. Give attention to the content people look at when learning about your business for the first time.
Consumers expect relevant, up-to-date information on your website, especially if they are considering paying for your brand’s goods or services. Keeping your website, social and all other platforms on track with current information can build trust and the relationship among consumers. This trust is hard to gain and easy to lose.
3. Link in bio!
Same goes for links. Are you still linking to your YouTube channel that hasn’t been updated in years? Are broken links floating around your website? It’s time to let them go.
It’s easy to share a link on social that is relevant at the time, but you don’t want someone finding it weeks later without any context. Instagram is often the sneakiest platform clinging to your articles and web pages. Until we can add live links to Instagram captions, it’s best to visit your profile bio often just to check.
In addition to spring-cleaning your social accounts, get out your best broom and start sweeping around your website. Think about your consumers’ goals when searching your business’ information. What are they looking for the most and is it meeting their expectations? If you have received questions regarding similar requests for information, you may want to consider adjusting your structure or moving and updating links. Don’t forget to hide outdated landing pages or update them as well.
4. Say Cheese!
Sure, old photos can make quality #ThrowbackThursday content, but does your business really need a headshot of employees that have come and gone? If no one recognizes them, it may be time to say goodbye. When it comes to current employees’ headshots, make sure it is the most recent, accurate representation. This makes your audience feel more comfortable knowing who is handling their work while keeping your website up to date.
For social, you’ll want to double-check that your cover, header, profile and any other photo representing your brand is consistent with your latest content. Time to replace your Facebook cover’s Thanksgiving 5K group photo!
5. Play it safe.
How long has it been since you have updated your account passwords and website’s security patches? Think about how many people have had access to this information since the last update. If that number is hard to track, it may be time to think of a different first pet’s name.
Unfortunately, hackers exist. Just because your business isn’t running an e-commerce site doesn’t mean they don’t have interest. It is vitally important to keep your software updated with the latest security patches and bug fixes. The last thing you want is for your visitors to be affected by your website or lose trust in your business.
Experience has shown us that updating and adding new content to your website, social media and materials will consistently improve their performance. Staying up to date across all mediums will communicate that your company stays on top of its work, which is someone your consumers will trust.