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Taking Time to THINKMost likely, you have spent countless hours brainstorming a strategic plan to kick off a new social account, campaign or product. Once it is time to roll out your hard-thinking idea, what do you think about next? The textbook answer is to constantly be thinking how to improve the idea and to keep it new. What is the more honest, common answer? Next, we spend time thinking about all the actions to keep our idea working while struggling to find the time to give it the same creative juice as it received from the start.
Among meetings, emails, content calendars and scheduling, it can be difficult to prioritize time to just stop and think. As the communications industry is always changing and improving, not allowing yourself time to catch up can create an endless cycle of falling behind. Even the best idea can grow old in minutes. Even if it holds true for months, there is always room for new perspectives and additions. I know what you are thinking. Of course, you know this to be true, but how is it possible to accomplish with a filled schedule? It’s time to buckle down and value the impact of your thinking. Below are ideas to keep your mind on track.
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