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Website: Scroll, Click…Refresh
Just as there are design trends for graphics (read last month’s Graphic Design: What Trends Are Hot), there are even more specific trends based on where they will be displayed. Website design has not only progressed in aesthetics, but also in its technology.
As 2019 is more than halfway through, website designers will be working outside the box to leave their mark on this decade’s trends. Below are seven website design trends to consider when refreshing your site.
Wait…I thought serifs are for print and sans serifs are for screen? Not anymore. Shaking up the conventional rules is a frequent theme in the trends below.
Serifs are being used in website design as headers, callouts or bold additions to a layout. However, sans are still the go-to for long-form content and general body text. The mixing of design elements is also a common theme in 2019.
In addition to its “standout” look, serifs are associated with the past and therefor present a brand’s character.
2. Black and White
Color can cultivate moods and unify a brand. As color is a staple to website design, it makes a statement when it is absent. When color is missing, the viewer is encouraged to use their imagination and more focus to notice textures and shapes.
Black and white palettes provide a clean and clear look. Plus, adding a minimal amount of color, an accent, can really draw attention to a call to action.
Although web pages are usually set up for systematic grids, designers are moving to a more natural layout. Organic shapes are imperfect and asymmetrical. They can bring depth to a web design making your pages’ elements stand out. These free-drawn, moving elements can capture the feeling of being human and alive instead of a robotic screen.
Micro-interactions are specific responses to an action. For example, when you scroll over a cute jacket on your favorite store’s website, and it changes colors or models. This action surprises the user and invites them to interact. Hover and scrolling animations, chimes, loading icons and more will create new ways to involve your audience in your website.
As expected, video is on the rise! Not only does it diversify the page, but it also caters to a larger audience whether it is someone who does not have time to scroll through a lot of text or simply isn’t motivated to.
One of the most classic and timeless trends, minimalism. It creates a design that shows the user what they are looking for. Having fewer elements and content on a website means your audience can think less as everything they need is in view. This trend is all about freeing the viewer of distractions.
It is the world wide web after all! The internet connects many people around the world. Users want to see themselves reflected in website design and content instead of cheesy stock photos. Even small considerations like Apple’s varying skin tones for emojis have gone a long way in making everyone feel a little more welcome in the digital space. The world still has a long way to go, but designers can use their craft to show real people making real connections.
Contact us for all your website design needs!